Post by account_disabled on Mar 5, 2024 23:20:03 GMT -5
There are millions of people online who perceive companies as little more than curious legal fictions actively trying to prevent these conversations from intersecting . 60. This is a suicidal attitude. Markets want to talk to companies. Unfortunately, the part of the company with which the markets want to communicate hides behind a smoke screen, of language that sounds false — and most of the time it is. Markets do not want to talk to charlatans and street vendors. They want to participate in conversations behind the corporate firewall.Get on a more personal level: We are those markets. We want to chat with you. 64. We want to have access to your corporate information, your plans and strategies, your best ideas and your genuine knowledge. We are not going to settle for your four-color brochures, or your website overloaded with visual trinkets but with very little substance. 6We are also the employees who make your companies run. We want to converse directly with customers in our own voice, not with trite phrases written in a script. s markets, as employees, we are tired of obtaining our information remotely.
Why do we need impersonal annual reports and third-hand market research to present ourselves to each otherAs markets and as workers, we ask ourselves, why don't you listen? It looks like you speak a different language. 68. The inflated and pompous language you use — in the press, in your conferences — what does it have to do with us? 69. Maybe impress your investors. Maybe you impress the stock market. You do not impress us. If markets "are conversations" and the most credible people in this activity are "people like me" it is evident that business communication must adopt strategies that take advantage of the Industry Email List power of recommendations. Traditional marketing based the 'p' of promotion on a very advertising scheme, something that we have undoubtedly inherited and applied uncritically. brand strategy The Cluetrain Manifesto already said it a decade ago. Ya lo dijo Michael Dell al periodista Jeff Jarvis en BusinessWeek: «These conversations are going to occur whether you like it or not. You can learn from that. You can improve your reaction time. And you can be a better company by listening and being involved in that conversation.
We can think about whether a powerful campaign can be supported by contacting, for example, clients to talk to them about the recommendation (always under the premise that this activity is a distinction for the client). In fact, according to Jay Conrad Levinson, marketing has rules (he proposes five new ones) that go along these lines: and he even estimates up to a specific (and important) percentage the budget that should be allocated to this item from a marketing perspective. warfare. As George Soros has stated on more than one occasion, reputation is the result of 20 years of work, but it only takes five minutes to destroy it. A single sample is enough to trust these words: Arthur Andersen, founded in 1913, was for years one of the first companies in the sector in the world and, furthermore, o two years, due to a precipitous decline in its reputation, the firm disappeared. A few weeks ago, John Cass proposed in his blog a very interesting reflection on some issues related to the Cluetrain Manifesto, one of those documents that have modified the way in which many companies do their business and relate to their audiences.
Why do we need impersonal annual reports and third-hand market research to present ourselves to each otherAs markets and as workers, we ask ourselves, why don't you listen? It looks like you speak a different language. 68. The inflated and pompous language you use — in the press, in your conferences — what does it have to do with us? 69. Maybe impress your investors. Maybe you impress the stock market. You do not impress us. If markets "are conversations" and the most credible people in this activity are "people like me" it is evident that business communication must adopt strategies that take advantage of the Industry Email List power of recommendations. Traditional marketing based the 'p' of promotion on a very advertising scheme, something that we have undoubtedly inherited and applied uncritically. brand strategy The Cluetrain Manifesto already said it a decade ago. Ya lo dijo Michael Dell al periodista Jeff Jarvis en BusinessWeek: «These conversations are going to occur whether you like it or not. You can learn from that. You can improve your reaction time. And you can be a better company by listening and being involved in that conversation.
We can think about whether a powerful campaign can be supported by contacting, for example, clients to talk to them about the recommendation (always under the premise that this activity is a distinction for the client). In fact, according to Jay Conrad Levinson, marketing has rules (he proposes five new ones) that go along these lines: and he even estimates up to a specific (and important) percentage the budget that should be allocated to this item from a marketing perspective. warfare. As George Soros has stated on more than one occasion, reputation is the result of 20 years of work, but it only takes five minutes to destroy it. A single sample is enough to trust these words: Arthur Andersen, founded in 1913, was for years one of the first companies in the sector in the world and, furthermore, o two years, due to a precipitous decline in its reputation, the firm disappeared. A few weeks ago, John Cass proposed in his blog a very interesting reflection on some issues related to the Cluetrain Manifesto, one of those documents that have modified the way in which many companies do their business and relate to their audiences.